Presente – Elderly care service

Three audiences, three motivations that don't overlap. Families in Cali looking for a solution now. Adult children living abroad, who decide at a distance and who pay. And cuidadoras looking for work. A conventional brochure site serves one and loses the other two.

Before opening, a visit measures nothing at all. The only indicator that really commits anyone is the qualified expression of interest: who you are, and what exactly you expect.

One site for both forms. Moving from home care to the shared house is a family decision, not a change of supplier. The architecture places them side by side, one page per form and one shared page of commitments, so the switch doesn't mean starting over.

Mobile first, WhatsApp as the second channel. That is the real ground in Colombia, not a stylistic preference: form and conversation have to be equally reachable, from the same screen.

The first question asked, “Who are you?”, isn't administrative: it branches the three or four questions that follow. A family in Cali, an adult child abroad and a job applicant never have to answer the same things, and none of them should have to read the other two's questions.

• No ID, no documents, no money. The sentence sits above the first field. In this market a form asking for the cédula reads as a risk, and the sentence that says so is worth more than one field fewer.
• “Two minutes, no documents” under the apply button: the duration is announced before the click, not discovered on the next screen.
• Commitments written to be claimed. One page states the service's rules, identical in both forms, and says explicitly that they exist to be held to.
• An opening “during 2027”, with no date and no address. Announcing less protects the launch: nothing to retract, and the wait stays honest.

The site is trilingual by structure, not by translation bolted on afterwards: Colombian Spanish by default, French and English for the diaspora, with visitor language detection. The typefaces, a display serif and a reading sans, were chosen to hold up at large sizes. A share of the readers is over seventy.

The whole project ran through Claude, from the analysis to the code that was handed over. That is also what made a trilingual site with its own design system workable for one person.

• Claude Cowork for the analysis. That is where I worked through the user profiles and their needs: the cuidadora looking for work, the adult child abroad deciding from a distance, the family in Cali looking for a solution now. The branching form comes straight out of it.
• Claude Design for the mockups. Wireframes of the mobile screens first, reworked until the architecture held, then the move to high fidelity and the iterations on colours, typefaces and spacing.
• Claude for the design system artefact handed to the client: colours, typography, spacing, corner radius, shadows, sizes, opacities, components and assets.
• Claude Code for the build, in PHP, following the design system, delivered to the client.

The artefact isn't a pretty component sheet. Every element comes with its usage notes: when you use it, when you don't, and which class matches what in the code. That is what lets the build keep moving without coming back with a question on every screen.